{"title":"JOHN LUCERO","description":"\u003cp\u003eFormer Madrid Pro Team Member John Lucero was instrumental in establishing an iconic look for some of the earliest Madrid graphics. His illustration style has become instantly recognizable, and he's continued to hone his skills with his own brand, Black Label Skateboards.\u003c\/p\u003e\n\u003cp\u003eAside from truly legendary board graphics, he also created art for Madrid's early series of wheels, the Street Fly and the Fire Fly. This year, we're beyond excited to share an as-of-yet-unreleased graphic of John's dating back to 1986... stay tuned!\u003c\/p\u003e","products":[{"product_id":"madrid-mike-smith-yellow-duck-reissue","title":"Madrid Retro Mike Smith Duck","description":"\u003cdiv\u003eFirst released in 1985, the Mike Smith Duck is one of the most coveted Madrid boards. A hand-painted yellow version of the Duck graphic appeared in a 1985 \u003cem\u003eThrasher\u003c\/em\u003e ad, but the yellow colorway was never made available to the public... until now!\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eOriginal artwork by John Lucero includes his artist logo.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis limited re-release was pressed on original molds at the Madrid factory in Huntington Beach, CA. With sanded wheel-wells, the OG 'Pig' shape is identical to the first production Mike Smith boards.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eL: 31\" ~ W: 10.75\" ~ WB: 17\"\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eCOMPLETE COMES WITH:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCadillac Trucks\u003c\/li\u003e\n\u003cli\u003eMadrid Copers\u003c\/li\u003e\n\u003cli\u003eMadrid Fly Wheels 60mm\/90A\u003c\/li\u003e\n\u003cli\u003eDiecut Flypaper Griptape\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAbec 7 Bearings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e","brand":"Madrid Skateboards","offers":[{"title":"Deck Only","offer_id":32203646894193,"sku":"DEC18RETSMIYEL","price":74.96,"currency_code":"USD","in_stock":false},{"title":"Complete","offer_id":32203646926961,"sku":"CDECRETMIK","price":159.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/products\/MSDUCK.png?v=1681763878"},{"product_id":"madrid-retro-glow-in-the-dark-series-john-lucero","title":"Madrid Retro Glow In The Dark Series John Lucero","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Zn9dRERHX3Q\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Madrid Retro Glow In The Dark Series features some of our most iconic '80s pro models in a luminous limited edition colorway. These boards are pressed in our Huntington Beach factory using the same molds we've used since the original releases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 30\" Width: 10.25\" Wheelbase: 16.5\"\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCadillac Trucks\u003c\/li\u003e\n\u003cli\u003eMadrid Copers\u003c\/li\u003e\n\u003cli\u003eMadrid Fly Wheels 60mm\/90A\u003c\/li\u003e\n\u003cli\u003eDiecut Flypaper Griptape\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAbec 7 Bearings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Madrid Skateboards","offers":[{"title":"Deck Only","offer_id":40093790273649,"sku":"DEC22GLOLUC","price":99.95,"currency_code":"USD","in_stock":true},{"title":"Complete","offer_id":40093790306417,"sku":"CDEC22GLOLUC","price":199.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/products\/GLOLUC.png?v=1681758128"},{"product_id":"madrid-retro-glow-in-the-series-john-lucero-t-shirt","title":"Retro Glow In The Dark Series John Lucero T-Shirt","description":"\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Zn9dRERHX3Q\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Madrid Retro Glow In The Dark Series features some of our most iconic '80s pro model graphics in a luminous limited edition colorway. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e100% combed ring spun cotton\u003c\/p\u003e\n\u003cp\u003eKnit, dyed, cut, and printed in the US of A\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinted inner neck label, none of that scratchy tag nonsense\u003c\/span\u003e\u003c\/p\u003e","brand":"Madrid Skateboards","offers":[{"title":"Small","offer_id":40025119948913,"sku":"TSHMADGLOLUCS","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40025119981681,"sku":"TSHMADGLOLUCM","price":35.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40025120014449,"sku":"TSHMADGLOLUCL","price":35.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":40025120047217,"sku":"TSHMADGLOLUCXL","price":35.0,"currency_code":"USD","in_stock":false},{"title":"2-XL","offer_id":40025120079985,"sku":"TSHMADGLOLUC2XL","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/TLUC.png?v=1684269474"},{"product_id":"madrid-retro-glow-in-the-series-mike-smith-t-shirt","title":"Retro Glow In The Dark Series Mike Smith T-Shirt","description":"\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Zn9dRERHX3Q\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Madrid Retro Glow In The Dark Series features some of our most iconic '80s pro model graphics in a luminous limited edition colorway. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e100% combed ring spun cotton\u003c\/p\u003e\n\u003cp\u003eKnit, dyed, cut, and printed in the US of A\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinted inner neck label, none of that scratchy tag nonsense\u003c\/span\u003e\u003c\/p\u003e","brand":"Madrid Skateboards","offers":[{"title":"Small","offer_id":40025121882225,"sku":"TSHMADGLOSMIS","price":35.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":40025121914993,"sku":"TSHMADGLOSMIM","price":35.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40025121947761,"sku":"TSHMADGLOSMIL","price":35.0,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":40025121980529,"sku":"TSHMADGLOSMIXL","price":35.0,"currency_code":"USD","in_stock":true},{"title":"2-XL","offer_id":40025122013297,"sku":"TSHMADGLOSMI2XL","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/TSMTH.png?v=1684269596"},{"product_id":"madrid-retro-glow-in-the-series-john-lucero-hoodie","title":"Retro Glow In The Dark Series John Lucero Hoodie","description":"\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Zn9dRERHX3Q\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Madrid Retro Glow In The Dark Series features some of our most iconic '80s pro model graphics in a luminous limited edition colorway. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e8.5oz Midweight, 80\/20 Cotton Poly, Jersey Lined Hood\u003c\/div\u003e\n\u003cdiv\u003ePrinted inner neck label, none of that scratchy tag nonsense\u003cbr\u003e\n\u003c\/div\u003e","brand":"Madrid Skateboards","offers":[{"title":"Small","offer_id":40026756055153,"sku":"HOOMADGLOLUCS","price":54.95,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":40026756087921,"sku":"HOOMADGLOLUCM","price":54.95,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40026756120689,"sku":"HOOMADGLOLUCL","price":54.95,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":40026756153457,"sku":"HOOMADGLOLUCXL","price":54.95,"currency_code":"USD","in_stock":false},{"title":"2-XL","offer_id":40026756186225,"sku":"HOOMADGLOLUC2XL","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/HDLUC.png?v=1684274158"},{"product_id":"madrid-retro-glow-in-the-series-mike-smith-hoodie","title":"Retro Glow In The Dark Series Mike Smith Hoodie","description":"\u003cp\u003e\u003cspan\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Zn9dRERHX3Q\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Madrid Retro Glow In The Dark Series features some of our most iconic '80s pro model graphics in a luminous limited edition colorway. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e8.5oz Midweight, 80\/20 Cotton Poly, Jersey Lined Hood\u003c\/div\u003e\n\u003cdiv\u003ePrinted inner neck label, none of that scratchy tag nonsense\u003cbr\u003e\n\u003c\/div\u003e","brand":"Madrid Skateboards","offers":[{"title":"Small","offer_id":40026760085617,"sku":"HOOMADGLOSMIS","price":54.95,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":40026760118385,"sku":"HOOMADGLOSMIM","price":54.95,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":40026760151153,"sku":"HOOMADGLOSMIL","price":54.95,"currency_code":"USD","in_stock":false},{"title":"X-Large","offer_id":40026760183921,"sku":"HOOMADGLOSMIXL","price":54.95,"currency_code":"USD","in_stock":false},{"title":"2-XL","offer_id":40026760216689,"sku":"HOOMADGLOSMI2XL","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/HDSMITH.png?v=1684274305"},{"product_id":"madrid-retro-metallic-limited-edition-mike-smith","title":"Madrid Retro Metallic Limited Edition Mike Smith","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Madrid Metallic Limited Edition Series features some of our most iconic '80s pro models in a glimmering limited edition colorway. These boards are pressed in our Huntington Beach factory using the same molds we've used since the original releases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cem\u003e*A select few boards have been signed by the pro rider and will be sent out randomly\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLength: 30.5\" Width: 10.5\" Wheelbase: 15.875\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Madrid Skateboards","offers":[{"title":"Default Title","offer_id":40088521605233,"sku":"DEC22METSMI","price":119.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/products\/CONMS.png?v=1681759738"},{"product_id":"madrid-retro-metallic-limited-edition-john-lucero","title":"Madrid Retro Metallic Limited Edition John Lucero","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Madrid Metallic Limited Edition Series features some of our most iconic '80s pro models in a glimmering limited edition colorway. These boards are pressed in our Huntington Beach factory using the same molds we've used since the original releases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLength: 30\" Width: 10.25\" Wheelbase: 16.5\"\u003cbr\u003e\u003c\/p\u003e","brand":"Madrid Skateboards","offers":[{"title":"Default Title","offer_id":40088522621041,"sku":"DEC22METLUC","price":119.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/products\/CONLUC.png?v=1681759671"},{"product_id":"madrid-retro-mike-smith-ape","title":"Madrid Retro Mike Smith Ape","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eFirst released in 1986, the Mike Smith Ape finally returns in the OG colorway and FULL white dip; featuring the much loved M-Tech II concave!\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eOriginal artwork by John Lucero.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eThis re-release was pressed on original molds at the Madrid factory in Huntington Beach, CA. \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eL: 30.75\" ~ W: 10\" ~ WB: 16\"\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCOMPLETE COMES WITH:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCadillac Trucks\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMadrid Copers\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMadrid Fly Wheels 60mm\/90A\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDiecut Flypaper Griptape\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAbec-7 Bearings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Madrid Skateboards","offers":[{"title":"Complete","offer_id":40126018355313,"sku":"CDECRETSMIAPE","price":159.95,"currency_code":"USD","in_stock":true},{"title":"Deck Only","offer_id":40126034673777,"sku":"DECRETSMIAPE","price":74.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/MSAPE.png?v=1682959885"},{"product_id":"madrid-retro-smith-duck-silver","title":"Mad Club Smith Duck","description":"\u003cdiv\u003eFirst released in 1985, the Mike Smith Duck is one of the most coveted Madrid boards.\u003c\/div\u003e\n\u003cdiv\u003eMad Club Edition | Only 5 OF EACH STAIN | All boards hand numbered.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eOriginal artwork by John Lucero.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e L: 31\" ~ W: 10.75\" ~ WB: 17\"\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Madrid Skateboards","offers":[{"title":"Blue","offer_id":40214252519537,"sku":"DECRETSMIBLUSTA","price":149.95,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":40214252552305,"sku":"DECRETSMIPURSTA","price":149.95,"currency_code":"USD","in_stock":false},{"title":"Green","offer_id":40214252585073,"sku":"DECRETSMIGRNSTA","price":149.95,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":40214252617841,"sku":"DECRETSMIBLASTA","price":149.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/DUCKBLACK.png?v=1688070662"},{"product_id":"madrid-retro-smith-ape-orange","title":"Mad Club Smith Ape","description":"\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eFirst released in 1986, the Mike Smith Ape finally returns! Mad Club Edition | featuring the much loved M-Tech II concave! All boards hand-numbered. 5 of EACH STAIN.\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eOriginal artwork by John Lucero.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e L: 30.75\" ~ W: 10\" ~ WB: 16\"\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Madrid Skateboards","offers":[{"title":"Pink","offer_id":40211629211761,"sku":"DECRETSMIAPEPIN","price":149.95,"currency_code":"USD","in_stock":false},{"title":"Purple","offer_id":40211629244529,"sku":"DECRETSMIAPEPUR","price":149.95,"currency_code":"USD","in_stock":false},{"title":"Black","offer_id":40211629277297,"sku":"DECRETSMIAPEBLA","price":149.95,"currency_code":"USD","in_stock":false},{"title":"Green","offer_id":40211629310065,"sku":"DECRETSMIAPEGRN","price":149.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1643\/1067\/files\/APEBLACK.png?v=1688070587"}],"url":"https:\/\/www.fullcircledistribution.com\/collections\/john-lucero.oembed","provider":"Full Circle Distribution","version":"1.0","type":"link"}