SHAPING SKATEBOARDING SINCE 1976

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BLACK FRIDAY 2025
Autobahn Nexus 52mm/100A Black
$29.95
Cadillac Street Wheel
$33.95
Cadillac Wheels White Walls 59mm/78A
$42.55
Cadillac Wheels Juniors 58mm/78A
$47.75
Cadillac Wheels Cruisers 70mm/80A Smoke Marble
$48.75
Left Right
Cadillac Wheels Chasers 70mm/78A
$56.95
Prism Revel 36" Kentaro Series
$149.95
Prism Revel 39" Kentaro Series
$149.95
Prism Skewer 34.5" Pizza Boobs Series
$149.95
Prism Revel 36" Fauna Series
$149.95

FEATURED savings, one weekend ONLY! Also SAVE 25% on Madrid, Flypaper, Fly Wheels, Autobahn and more* - no code needed. ENDS 12.01.25

*Some exclusions apply*

Our History

Jerry Madrid began shaping surfboards in his parents' Southern California garage in the late 1960s. When the waves weren’t good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.

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