SHAPING SKATEBOARDING SINCE 1976

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MADRID x FALU CAROLEI

Left Right
Falu Wizard
From $74.95
Left Right
Falu Willy
From $74.95

We are thrilled to announce our latest Artist Series collaboration with illustrator Falu Carolei!

Falu is an independent artist based in Buenos Aires, recognized for his work related to surf and skateboard culture.

Working from his studio, he makes pieces for graphics around the world, as well as for skateboards, album covers and festival posters. He also paints many large-scale murals utilizing different techniques.

Our History

Jerry Madrid began shaping surfboards in his parents' Southern California garage in the late 1960s. When the waves weren’t good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.

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