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We hit the drawing board to make a longboard slide glove that stands out from the rest of the market, not with gimmicks but with practical features, durability, comfort and style.
SHAPING SKATEBOARDING SINCE 1976
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Jerry Madrid began shaping surfboards in his parents' Southern California garage in the late 1960s. When the waves weren’t good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.